Know your audience,

with visitor studies

Hi, I’m Tara and I want to help you get the data you need through simple, flexible and useful evaluations.

Museums and interpretive centres, both big and small, need up to date information on how to reach, engage and have an impact on their visitors.

My data-driven approach helps to empower you and your team to make strong, responsive interpretive experiences that align with your organization’s mission, grow audiences and add depth to grant applications and reports to stakeholders.

I offer a range of services to help you connect more with your visitors:

Visitor Studies

Bring in an external evaluator to provide expert guidance and support throughout the visitor study process.

Workshops and Custom Training

Build your team’s capacity and plan strategically.

Courses & Webinars

Professional development for designed for museum and heritage professionals, students and volunteers.

Coming Up


Free Webinar

The Dos and Don’t of Survey Questions


Foundations of Visitor Studies


Analysis and Presenting the Data


Interpretation 101 – 103


I’d love to work with you.