Upcoming Webinars
Visitor Studies Made Simple:
An Introduction to Understanding Your Audience
45 minutes
Free
Click here for the webinar details and recording
This webinar is designed for museum and interpretation professionals who are curious about including more evaluation in their work but don’t know where to start.
We cover:
- Overview of the visitor study process
- How to identify your criteria for success
- How to craft a guiding question
Structure:
20 minutes: Introduction to Visitor Studies
10 minutes: Brainstorm a Guiding Question (worksheet provided)
15 minutes: Q&A and Wrap Up
This webinar will give you key information to start planning a visitor study but plan to take additional training through courses, reading, or hands-on experience before conducting a study on your own.
Watch webinar recording from November 14, 2025
Please note, the recording only covers the Introduction to Visitor Studies. Brainstorming and Guiding Question and the Q&A are only available when you attend the webinar live.
All documents and worksheets referenced in this webinar are free to view and download.
Past Webinars
The Dos and Don’t of Survey Questions
45 minutes
Free
Click here for the webinar details
Let’s talk survey questions! This free webinar is for museum and interpretation professionals who want to learn more about evaluation.
Learn about best practices for deciding on questions to ask your visitors, and how to phrase them.
We Cover:
How to write questions that are clear and inviting
Different types of questions
Common mistakes (and how to avoid them)
Evaluating Learning Outcomes for
School Programs
45 minutes
Free
Click here for the webinar details
This webinar is designed for museum educators who want to learn more about how to build evaluation into their programs. The goal is to get you more information on what students are learning, without adding (too much) more work to your plate. We will focus on simple methods, that can be baked into the program itself.
We cover:
- Breaking down learning outcomes into measurable pieces
- Embedding evaluation into your programs
- Identifying data that is useful know and feasible to collect
Structure:
20 minutes: Simple (and effective) methods used to evaluate learning outcomes
10 minutes: Small group discussions / brainstorms
15 minutes: Q&A and Wrap Up
TM Visitor Studies 