$150 CAD per participant
7 hours (including breaks)
Includes: Sample datasets, quantitative and qualitative data analysis templates, report writing examples and template and course slides.
Learn the basics of data analysis for simple (but effective) visitor studies.
Make the results of your study stand out with practical tips and tools to present your data in compelling ways so your team can make confident decisions and illustrate your impact.
This course covers:
- Overview of the visitor study process
- Data analysis techniques for qualitative and quantitative data
- Data visualization
- Report writing
Pre-requisites:
Basic proficiency in Microsoft Excel or Google Sheets – or are willing to get familiar with Excel / Sheets before the course date(s).
Examples of basic proficiencies
- You can open and navigate a spreadsheet.
- You know how to select a cell and enter or edit data.
- You understand what a formula is and can use basic formulas like SUM.
- You can format cells, such as changing number formats or adjusting alignment.
- You know how to save your work and understand the basics of rows and columns.
If you know (or think you might) need help to better understand Excel / Sheets before booking this course please email me at tara@tmvisitorstudies.com and I will share some resources.
Register Here
Book a Private Course
Book this course for your team. You’ll get the same practical content, but with the benefit of learning together and focusing every discussion on your site’s projects and needs.
It’s a great way to encourage collaboration and tailor conversations to what matters most to you. The course can be run over one, two or four days depending on your availability.
Minimum four paid participants.
Online or in person.
Travel fees may apply.
Don’t see a time that works for you?
Email me to be added to my monthly newsletter, where I post upcoming courses, or ask about booking a private course.
“A very valuable, well-put-together course with useful practical exercises. I know it has already significantly improved my data analysis and report writing skills. Highly recommended.” – 2025
“The course provided a comprehensive, hands-on approach to analyzing and presenting visitor study data, equipping participants with practical, applicable, and transferable skills that are essential for those new to the field.” – Nov 2024
“I particularly liked that there was a practical hands-on approach with examples that allowed us to try out each method discussed. I found that I gained valuable tools within a relatively short time that will benefit our organization in the future.” – Nov 2024
TM Visitor Studies 