Do you want to improve how you understand your audience? Have you been tasked with evaluating a program or exhibit but need help getting started? This course is for you!
Visitors are critical to museums and informal learning organizations, but there’s often little time and money to invest in understanding who they are and how they engage with your organization.
This means evaluation often gets skipped or rushed. A survey you spent hours preparing might only get a handful of responses, feedback forms might be collected but are never shared with the right people… and ultimately, nothing changes.
Visitor studies – and training on how to run them effectively – are the solution!
Take this course on its own, or as a prerequisite for Analysis and Presenting the Data, where you’ll learn how to analyse the data you’ve collected and effectively share the results.
$150 CAD per participant
7 hours (including breaks)
Includes:
Visitor Study Planning Workbook, course slides, additional reading and resource list
Through Foundations of Visitor Studies you will expand your knowledge of evaluation through instruction, discussion, activities, and a workbook.
You Will Learn:
- Different frameworks for understanding audience engagement
- How to plan a visitor study
- Different methods of collecting data
You Will Practice:
- Turning strategic goals into feasible evaluation questions
- Defining the scope of a visitor study
- Identifying feasible data collection methods that will yield useful results
You Will Leave:
- With a study outline and draft data collection tool for your organization
- Feeling empowered to take on your own visitor study
Register Here
Book a Private Course
Book this course for your team. You’ll get the same practical content, but with the benefit of learning together and focusing every discussion on your site’s projects and needs.
It’s a great way to encourage collaboration and tailor conversations to what matters most to you. The course can be run over one, two or four days depending on your availability.
Minimum four paid participants.
Online or in person.
Travel fees may apply.
Don’t see a time that works for you?
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“I really don’t typically describe professional development courses this way but this was sincerely so engaging, and FUN![…]Everything I learned I thought was very practical, and in depth enough that I feel confident to take what I’ve learned and apply it in the real world. Really glad I took this course and would recommend it to any organization that’s wanting to better understand their visitors’ experience!” – July 2024
“This was an ideal crash course in visitor studies best practices. Having Tara come to our site for a day of focused learning and practice data collection was extremely helpful for shaping our future visitor evaluation projects.” – Sept 2024
Photos taken at an in person private Foundations of Visitor Studies Course at Britannia Mine Museum, Sept 2024.
TM Visitor Studies 