Portfolio

An overview of some of my recent projects. Stay tuned for updates.

Museum of Anthropology (MOA)at UBC

Photos: Tara Miller, 2025

The Museum of Anthropology (MOA) at UBC is a world-class institution that draws up to 250,000 visitors from across the world, each year.

This project includes two visitor studies: one to gather data on visitor demographics and psychographics and the other to evaluate a new guided tour.

One method of data collection is being used, in each study:

• Survey

Both visitor study plans were developed in March 2025 and data collection began in late spring / early summer 2025.

Vancouver Asian Canadian Theatre

Photo: Karen Tsui, 2024

Vancouver Asian Canadian Theatre (vAct) is the only theatre company in Canada that exclusively creates new Asian Canadian work.

They support Asian Canadian theatre artists at all stages of their career and advance the public’s appreciation of the arts, and understanding of Asian culture, through contemporary theatrical productions.

This study was conducted to begin the process of better understanding who attends their productions, starting with the vAct Creation Lab. All data was collected via survey, in person, immediately before or after the presentations.

The goal is to run this study at all vAct productions and events so the company can continue to grow and connect to their audiences.

Suggestions for funding opportunities to continue this work are appreciated.

Photos: Tara Miller, 2024 and 2025

Clownfish Cove is an area designed for young children and their caregivers within the Vancouver Aquarium. It was first prototyped in 2004, with an update in 2006 and again in 2014. It has been over a decade since any major changes were made to the space, which is why this study was commissioned.

The goal of this complete visitor study was to better understand the demographics of visitors to Clownfish Cove, how they use the space and what kind of changes (if any) they would like to see. 

Two methods of data collection were used:

• Surveys
• Timing and Tracking

Data was collected over several weeks in July and August 2024. The data was cleaned, analyzed and written into a report and study overview sheet which were presented to Vancouver Aquarium staff in August 2024.

This report was used support the redevelopment of Clownfish Cove.

Photo: Tara Miller, 2024

Britannia Shipyards National Historic Site is located near the historic fishing village of Steveston, BC. The site is made up of multiple heritage buildings and is managed by the City of Richmond, as one of four Steveston Heritage Sites.  

The goal of this complete visitor study was to better understand the visitor experience on site, with an emphasis on tourists. 

Three methods of data collection were used:

• Surveys
• Timing and Tracking
• Short Interviews

Data was collected in July and August 2024. The data was cleaned, analyzed and written into a report and study fast fact sheet which were presented to City of Richmond staff in September 2024. The results of the report will be used in consideration of future destination development and public programming at the site.

Photo: Tara Miller, 2023

The Halifax Citadel National Historic Site is a historic military fortress in the heart of Halifax, NS.

This Complete Visitor Study evaluated the impact of a key digital touch table, developed by ngx, a creative-technology studio based in Vancouver, BC.

This study used three methods of data collection:

• Surveys
• Interviews
• Timing and Tracking

Data was collected over a two-week period in May 2023. The data was then cleaned, analyzed and written into a report. This report was presented to the stakeholders along with a fast fact sheet.

This digital touch table is part of the exhibit Fortress Halifax: A City Shaped by Conflict which opened in May 2022 at the Halifax Citadel National Historic Site.

Photo: Tara Miller, 2023

This DIY Visitor Study was designed evaluate how visitors were using the Steveston Tram after the exhibits were updated in early 2023. The data collected will also support the development of a children’s activity book by identifying hot spots and average time spent on site.

The study was designed by TM Visitor Studies and data was collected by Steveston Tram staff using timing and tracking, an observation method. The data collected provided insights into attraction and dwell time at the Steveston Tram.