This template is an overview of what is typically included in a Visitor Study Plan. This document guides the implementation of a visitor study.
The Visitor Study Plan is the primary document provided for DIY Visitor Studies.
Introduction
- Describes the purpose of the visitor study
- Describes the site
- Lists the mission and/or mandate of the site
- Presents information about staffing and resources related to the visitor study
- Lists the goals and objectives for the visitor study
- Lists the research question(s)
Methodology
- Describes the method(s) that will be used to collect and analyse data
- Explains why method(s) were chosen
- Details project timeline, roles and responsibilities
Ethics
- Description of ethical considerations based on method(s) used and site requirements
Limitations
- Defines what is out of scope for the visitor study
Next Steps
- Describes reporting process
- May include anticipated opportunities for future research
Appendices
- Practical documents to implement visitor study
- Relevant excerpts from previous interpretive and strategic plans
TM Visitor Studies 