This template is an overview of what is typically included in a Visitor Study Report, which is provided at the end of a Complete Visitor Study.
It summarizes how the visitor study was done, analyses results and suggests future steps based on the findings.
Introduction
- Describes the purpose of the visitor study
- Describes the site
- Lists the mission and/or mandate of the site
- Presents information about staffing and resources related to the visitor study
- Lists the goals and objectives for the visitor study
- Lists the research question(s)
Methodology
- Describes the method(s) that were used to collect and analyse data
- Explains why method(s) were chosen
- Details project timeline, roles and responsibilities
- Describes any changes to methodology from what was planned
Ethics
- Description of ethical considerations based on method(s) used and site requirements
Results
- Reports the data captured by the method(s)
- Presents data clearly through visuals and infographics
Analysis
- Interprets the results
- Answers the research question(s) based on analysis of results
Limitations
- Highlights limitations in data collection, reporting and analysis
- Defines what was out of scope for the visitor study
Conclusion
- Summary of analysis
- Includes suggestions for how to take action based on Visitor Study Report
- May include areas for future research that were beyond scope for the visitor study
Appendices
- Practical documents used to implement visitor study
- Relevant excerpts from previous interpretive and strategic plans
Optional
- Full data sets
TM Visitor Studies 